Wienerschnitzel Integrated Marketing Campaign

Over an academic year, I, along with two other students, led an incredibly talented group of our peers to create an integrated marketing campaign with the goal of increasing the overall perception of hot dogs nationwide. This is a link to our final campaign book, carefully outlining all of our plans. We presented this plan in front of three judges at a district level, where we were awarded first place. We then placed 15th nationally out of over 125 teams. Most recently, we won an ADDY for the copywriting in our campaign book.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.